Inspirational Infusion

#78 — September 1, 2015

We don’t see things as they are, we see them as we are.

— Anaïs Nin

Greetings, Inspired Travelers!

Anaïs Nin is one of very favorite writers — although she doesn’t usually come to mind when we think of the customer experience. However, the end of summer usually signals a different view of the world and the above quotation caught my eye in an unusual way.

Fall is around the corner and pumpkin lattes will be returning along with nights reserved for homework. Customers begin shifting their energy and their expectations of service. Gone are the lazy days; business returns in full force and focus. Are you ready?!

Many businesses refer to their “5 Star Service” but few honestly deliver. Which side of the aisle to you sit on? For, as in the quote above, we tend to see the world from our perspective, and that can prove costly for those who provide a service or whose performance is based on the satisfaction of their customers. So, as we prepare to shepherd others back to school, maybe our teams would benefit from a refresher course in that “5 Star Service.”

What does every customer, regardless of the industry, want? Easy. They want the 5 Stars! They want a ridiculously wonderful customer experience! They want to be able to brag about finding you, how special you are, what inspirational service you provide, and how they were so smart to have found you! So, make them happy and make yourself successful! All customers want the same things:

To be Connected!
Each encounter is an emotional connection that makes people feel good about choosing You!
To feel Important!
To give 5 Star Service you must make each customer feel like a star! Even the challenging ones!
To feel Listened to!
Shhh! Let them feel heard. How can we really provide what they want if we don’t listen?
To feel Understood!
Gracious 5 Star Service means paying attention, being in the moment, and focusing on learning the needs of the customer.
To feel Respected!
A 5 Star Service recipient knows it’s not about being right; it’s about being respected for one’s perspective. Customers have their ideas and they deserve to have them treated respectfully.

The bottom line is that 5 Star Service is not just a catchy phrase; it’s a level of service that must be earned. So, help your teams to define, learn and execute service that will differentiate you from the pack!

Connect with your customers and make them feel important — they are! Without them you don’t have a business!

Listen, be fully present, and thoughtfully consider their needs. They will appreciate your respect and brag about you to their friends. And, after all, isn’t that how your business grows? And isn’t that ridiculously inspirational? Now, go do your homework!

Be Magnificent! Have an Inspirational Day!


Deborah Darlington is an Inspirational Speaker, Educator and Coach who helps her clients differentiate their businesses through service excellence and ridiculously wonderful customer experiences. Give her a call and get ready to be inspired! 215 260 1611 or